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Terms of Service

Terms of Service - 1ma.ai

Last Updated: March 5, 2026

ООО «1ма» (hereinafter "1ma.ai", "we", "our", "us") Address: 220117, Minsk, Lyubimova Ave. 39, office 1Н, Republic of Belarus Taxpayer ID (UNP): 193954730 Email: hello@1ma.ai

Welcome to 1ma.ai. These Terms of Service ("Terms") govern your access to and use of our services, including our AI-powered Instagram customer support platform.

By accessing or using our services, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our services.

1. Acceptance of Terms

By creating an account, accessing, or using 1ma.ai services, you acknowledge that you have read, understood, and agree to be bound by these Terms, our Privacy Policy, our Cookie Policy, and our Data Processing Agreement (collectively, the "Agreement").

2. Description of Service

1ma.ai provides an AI-powered customer support platform that enables automated messaging and response management for Instagram Business Accounts. Our services include:

  • Automated message responses using AI technology
  • Conversation management and analytics
  • Integration with Instagram Business Accounts and Facebook Pages
  • Product catalog management with AI-powered semantic search
  • Customer support tools and features
  • Team collaboration with multi-user access

3. Account Registration and Security

a. Account Requirements:

You must be at least 18 years old (or the age of majority in your jurisdiction) to use our services.

You must provide accurate, current, and complete information during registration.

You are responsible for maintaining the confidentiality of your account credentials.

b. Account Security:

You are responsible for all activities that occur under your account, including activities of any users you invite or grant access to.

You must immediately notify us of any unauthorized use of your account.

We are not liable for any loss or damage arising from unauthorized access to your account.

4. Acceptable Use

You agree not to:

  • Use our services for any illegal or unauthorized purpose
  • Violate any laws, regulations, or third-party rights
  • Transmit any harmful, offensive, or inappropriate content
  • Interfere with or disrupt our services or servers
  • Attempt to gain unauthorized access to our systems
  • Use automated systems to access our services without permission
  • Impersonate any person or entity
  • Collect or harvest information about other users
  • Use the service to send spam, unsolicited messages, or engage in deceptive practices
  • Use the service in any way that violates Meta Platform policies

5. Instagram and Facebook Integration

a. Platform Compliance:

You must comply with all Meta Platform policies, including Instagram and Facebook Terms of Service and Community Guidelines.

You are responsible for ensuring that your use of our services complies with applicable platform policies.

b. Account Permissions:

By connecting your Instagram Business Account or Facebook Page, you grant us necessary permissions to provide our services.

You may revoke these permissions at any time through your account settings or platform settings.

c. Platform Availability:

We rely on Meta Platform APIs and services to deliver our functionality. We are not responsible for any interruptions, changes, or restrictions imposed by Meta on their platforms or APIs.

6. AI-Generated Content — Disclaimer of Responsibility

a. Nature of AI Responses:

Our service uses artificial intelligence to automatically generate responses to messages received by your Instagram Business Account. AI-generated responses are created based on conversation context, your product catalog data, and your configured behavior settings.

b. No Guarantee of Accuracy:

AI-generated content may contain inaccuracies, errors, incomplete information, or inappropriate responses. We do not guarantee the accuracy, completeness, reliability, or suitability of any AI-generated content.

c. Client Responsibility:

  • You are solely responsible for reviewing, monitoring, and managing AI-generated responses sent on your behalf.
  • You are solely responsible for the content of all messages sent through your Instagram Business Account using our service, whether generated by AI or otherwise.
  • You must configure AI behavior settings appropriately for your business context.
  • You are strongly encouraged to use the escalation feature for sensitive, complex, or high-stakes customer interactions.
  • You must promptly correct any AI-generated responses that are inaccurate or inappropriate.

d. Limitation:

1ma.ai shall not be liable for any damages, losses, claims, or expenses arising from or related to AI-generated content, including but not limited to: incorrect product information, pricing errors, promises or commitments made by the AI, offensive or inappropriate responses, or any reliance by End-Users on AI-generated information.

7. End-User Data and Data Protection Responsibilities

a. Roles:

When you use our service, you act as the Data Controller for personal data of individuals who communicate with your Instagram Business Account ("End-Users"). 1ma.ai acts as a Data Processor, processing End-User data on your behalf and in accordance with your instructions.

b. Your Obligations as Data Controller:

  • You are responsible for ensuring that your collection and processing of End-User data is lawful under applicable data protection laws (including GDPR, if applicable).
  • You must inform your End-Users that their messages may be processed by AI-powered automated systems.
  • You must have an appropriate privacy policy that covers the processing of End-User data through our service.
  • You must respond to data subject requests from End-Users and notify us if our assistance is required.

c. Our Obligations as Data Processor:

Our data processing obligations are defined in the Data Processing Agreement, which forms part of this Agreement.

8. Multi-User Access and Team Roles

a. Account Owner Responsibilities:

The account owner is responsible for all activities performed by invited users (managers) under their account.

The account owner controls access permissions and may add or remove team members at any time.

b. Invited Users:

All invited users must comply with these Terms of Service.

The account owner is liable for any actions taken by their invited users that violate these Terms.

9. Intellectual Property

a. Our Content:

All content, features, and functionality of our services (including software, design, text, graphics, and logos) are owned by 1ma.ai and are protected by copyright, trademark, and other intellectual property laws.

You may not copy, modify, distribute, or create derivative works of our services without our written permission.

b. Your Content:

You retain ownership of any content you provide through our services (including product data, behavior settings, and custom instructions).

By using our services, you grant us a non-exclusive, worldwide, royalty-free license to use, process, store, and display your content solely as necessary to provide and improve our services.

10. Payment Terms

a. Subscription Fees:

If you use paid features, fees are charged in advance on a subscription basis in accordance with the pricing published on our website or agreed upon separately.

b. No Refunds:

All fees are non-refundable. By subscribing to a paid plan, you expressly agree to the immediate commencement of service delivery and acknowledge that you waive any right of withdrawal or cooling-off period (including the 14-day withdrawal right under EU Consumer Rights Directive, Article 16(m)), to the extent permitted by applicable law.

c. Price Changes:

We reserve the right to change our pricing. We will notify you of any price changes at least 30 days in advance. Continued use of paid services after a price change constitutes acceptance of the new pricing.

d. Taxes:

You are responsible for any applicable taxes related to your use of our services.

11. Service Availability

We strive to provide reliable service but do not guarantee:

  • Uninterrupted or error-free service
  • That our services will meet your specific requirements
  • That defects will be corrected within any specific timeframe
  • Compatibility with any specific third-party services or platforms

We may temporarily suspend services for maintenance, updates, security patches, or other operational reasons. We will make reasonable efforts to provide advance notice of planned downtime.

12. Limitation of Liability

To the maximum extent permitted by applicable law:

  • Our services are provided "as is" and "as available" without warranties of any kind, whether express, implied, or statutory, including but not limited to warranties of merchantability, fitness for a particular purpose, and non-infringement.
  • We are not liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, business opportunities, or goodwill.
  • Our total aggregate liability for any claims arising out of or related to these Terms or our services shall not exceed the total amount you have paid us in the 12 months preceding the event giving rise to the claim.
  • We are not liable for any damages arising from:
    • AI-generated content or responses (see Section 6)
    • Actions, omissions, or policy changes by Meta Platforms (Instagram/Facebook)
    • Interruptions, failures, or changes to third-party services we rely upon
    • Loss of data resulting from your deletion of your account or content
    • Unauthorized access to your account due to your failure to maintain security of your credentials

13. Force Majeure

We shall not be liable for any failure or delay in performing our obligations where such failure or delay results from circumstances beyond our reasonable control, including but not limited to: natural disasters, war, terrorism, pandemics, government actions, power failures, internet or telecommunications failures, third-party service outages, cyberattacks, or changes to third-party platform policies or APIs.

14. Indemnification

You agree to indemnify, defend, and hold harmless 1ma.ai, its officers, directors, employees, and agents from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising from:

  • Your use of our services
  • Your violation of these Terms
  • Your violation of any third-party rights (including Meta Platform policies)
  • Content you provide through our services
  • AI-generated content sent on your behalf through our service
  • Your failure to comply with applicable data protection laws as Data Controller
  • Actions of users you have invited to your account

15. Termination

a. By You:

You may terminate your account at any time through your account settings. No refund will be issued for any remaining subscription period.

b. By Us:

We may suspend or terminate your account immediately and without notice if you violate these Terms, engage in illegal activity, or for any other reason at our sole discretion.

c. Effect of Termination:

Upon termination, your right to use our services will immediately cease. All associated data will be deleted within 30 days of termination, unless retention is required by law. Sections 6, 7, 9, 10, 12, 13, 14, and 18 shall survive termination.

16. Changes to Terms

We may modify these Terms at any time. We will notify you of significant changes via email or in-app notification at least 30 days before they take effect.

Your continued use of our services after changes become effective constitutes acceptance of the modified Terms. If you do not agree to the modified Terms, you must stop using our services.

17. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

18. Governing Law

These Terms are governed by and construed in accordance with the laws of the Republic of Belarus, without regard to conflict of law principles.

Where mandatory consumer protection laws of your jurisdiction apply, nothing in these Terms limits your rights under those laws.

19. Dispute Resolution

a. Negotiation:

The parties shall first attempt to resolve any dispute arising from or related to these Terms through good-faith negotiation within 30 days of written notice.

b. Arbitration:

If negotiation fails, any dispute shall be finally resolved by arbitration administered by the International Arbitration Court at the Belarusian Chamber of Commerce and Industry (BelCCI), Minsk, Republic of Belarus. The language of arbitration shall be Russian or English, at the choice of the claimant. The arbitral award shall be final and binding.

c. Fallback Jurisdiction:

If arbitration is not possible or not enforceable under applicable law, disputes shall be submitted to the exclusive jurisdiction of the economic courts of the city of Minsk, Republic of Belarus.

d. Consumer Exception:

Nothing in this section shall prevent consumers in the EU/EEA from bringing claims in the courts of their country of residence, as required by mandatory applicable law.

20. Contact Information

If you have questions about these Terms, please contact us at:

ООО «1ма» 220117, Minsk, Lyubimova Ave. 39, office 1Н, Republic of Belarus 📧 hello@1ma.ai